PARAMETA Unveils New Corporate Identity for a Bigger Leap in the Web3 Market
[Image caption: PARAMETA's new corporate identity]
March 9, 2023, Seoul — Web3 Enabler PARAMETA (formerly ICONLOOP, CEO JH Kim) has unveiled a new corporate identity following its change of company name.
PARAMETA recently changed its name and declared that it would turn new business value built on blockchain and Web3 technology into a meta-trend, while driving partners' successful Web3 adoption and transition as a Web3 Enabler.
The newly unveiled corporate identity expresses PARAMETA's ambition to leap higher by connecting and expanding ecosystems through Web3 transformation across a range of industries.
The symbol takes shape from PARAMETA's "P" and "A" to express the company's identity, while incorporating three-dimensional blocks to represent its distinctive blockchain technology. The logotype uses typography set at the same angle as the symbol, emphasizing the company's identity as a technology company through an image that is at once straightforward and precise.
The main brand color applied throughout the new identity is defined as PARA-VIOLET, capturing PARAMETA's creative and insightful character as a company that supports and collaborates so that potential can be realized in the Web3 ecosystem.
Shortly after the name change, PARAMETA launched PARAMETA Service, which makes it straightforward to configure and adopt the core elements of Web3 such as wallets, NFTs, and STOs, and is accelerating its Web3 transformation business through the service. It is already engaged in active cooperation across a range of industries — participating in NH Investment & Securities' STO Vision Group, a consultative body for building a security token ecosystem; signing an agreement with PSX, operator of Seoul Exchange, on joint development of a security token platform and business cooperation; collaborating with CIZION, operator of Asia's largest social commenting platform LiveRe, on building the Web3 data protocol Perme; and working with SPITZEN and PIPELINE on a mobility fractional investment and membership NFT platform using STOs.
"As a first-generation blockchain technology company, PARAMETA combines its technology and expertise with specialist knowledge of and insight into the Web3 market, and is doing its utmost to help more partners succeed in expanding into Web3," said PARAMETA CEO JH Kim. "Through Web3 transformation projects across a broad range of fields — content, real estate, finance — we will leap higher still in the Web3 market."
PARAMETA plans to apply the new corporate identity progressively across all its channels and communities, beginning with its official website and social media channels.
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