PARAMETA joins forces with YOUHA on a fractional investment platform for content
PARAMETA is working with YOUHA, Korea's first and largest brokerage platform for YouTube creator ad funding, to build a fractional investment platform for content.
The platform PARAMETA and YOUHA plan to develop together will let people invest fractionally in a wide range of content — YouTube videos, TV dramas, variety shows, webtoons, live performances, exhibitions, and entertainers.
With the Financial Services Commission (FSC) publishing its STO guidelines in February (a framework for regulating the issuance and distribution of security tokens), fractional investment platforms are expected to take off in earnest. The content-focused platform from PARAMETA and YOUHA should open up a broader set of investment opportunities for individuals.
In this collaboration, PARAMETA brings PARAMETA S (STO as a Service), which delivers the full stack of security token technology through APIs, while YOUHA brings the infrastructure and know-how it has built brokering ad funding for YouTube content. Both go into the new fractional investment platform for content.
[Reference] YOUHA website ▼
Looking for a YouTuber? YOUHA.
Pitch an ad to any YouTuber in Korea through YOUHA and get a reply every single time. An influencer marketing community for advertisers and YouTubers (branded content, product placement, and more).
www.youha.info
YOUHA started out brokering ad funding for YouTube creators' video content and has since expanded to YouTube content from media companies such as CJ ENM and JTBC. Building on that, it plans to widen the range of assets available for fractional investment beyond YouTube content to dramas, variety shows, webtoons, films, exhibitions, live performances, entertainers, and more.
PARAMETA Inc. (formerly ICONLOOP)
PARAMETA Inc. is a technology company that has led innovation under the slogan "Web3 Enabler," continuously developing blockchain and Web3 technology and applying it across industries. Backed by a full-stack technology set that covers all of Web3 and a track record of successful public and enterprise blockchain projects, PARAMETA has established itself as a strong partner for companies adopting or transitioning to Web3, offering both technology and consulting. With PARAMETA Service — PARAMETA W (Wallet), N (NFT), S (STO), and T (Token Management) — businesses can pick and apply the core building blocks of Web3 without standing up their own infrastructure, making Web3 transformation fast and straightforward.
YOUHA
YOUHA is Korea's largest community of YouTubers and advertisers, offering creators advertising, collaboration, and funding opportunities under the slogan "Top class opportunities." Starting from YouTube content, YOUHA is expanding to every kind of digital content that needs an opportunity, building a new creator ecosystem along the way.
[Reference] Read the full PARAMETA press release ▼
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Web3 Enabler, PARAMETA