PARAMETA

The Story Behind Zzeung

2020.09.18Insight
Blog — ArticleScroll

Introducing Zzeung

The story behind Zzeung

  • Zzeung was created by the people at ICONLOOP, who dream of a world where
  • everyone can prove and protect their own identity for themselves,
  • rather than handing their information over to someone else to manage.
  • So here is how Zzeung came to be. :)
  • Where do the name and the logo come from?
  • Proving who you are takes all kinds of ID — a resident registration card, a driver's license, a student ID —
  • plus countless certificates: diplomas, employment verification letters, certificates of completion.
  • ICONLOOP gathered up all of those proofs, called jeung in Korean, and doubled the sound into a single name: Zzeung.
  • The logo was designed to be understood at a glance, as a direct visualization of the brand name itself.
  • The circle motif stands for True/Proof,
  • and where the circle meets the horizontal bar it becomes a Face that stands for me,
  • while at the same time carrying the symbolism of a planet in space, standing for the Future.

Zzeung, a new way to prove who you are, carries a goal — to lead the verification services of the future —

along with a philosophy and a determination: to build a MyID world where you protect and prove your own information yourself.

KIO, Your Zzeung Helper

  • Meet KIO, the helper that guides you through the Zzeung service.
  • The name came from a small discovery: turn the Korean word jeung on its side and it reads KIO.
  • Go meet KIO in the Zzeung app right now! :)
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